Experience and product development are what attract, excite and enable visitors to connect with and understand the people and places they are visiting. Similarly,
experience and product development enhance the quality of life for local people, providing them with recreational, social and economic opportunities.
Destinations can benefit from understanding what they currently have on offer, the uptake of existing products and experiences and where gaps and opportunities may exist to create new or enhance existing. It’s also about understanding what makes your destination desirable and stand out from the crowd, and how can this be developed, enhanced and packaged.
Product and Experience Development Delivery
TRC can provide project design and delivery, resulting in realisation of product and experience development recommendations and actions. This phase can include:
- Concept design
- Assessment of viability
- Financial analysis and projections
- Economic impact assessment
- Social and environmental assessment
- Risk assessment
- Business planning and Business Cases
- Project management
- Training and mentoring.