NEW ZEALAND
SPECIFIC SERVICES

REGIONAL BUSINESS PARTNER NZ

The Regional Business Partner (RBP) network connects New Zealand businesses with local people and knowledge that can support their growth ambitions. Businesses consult with RBP Growth Advisors to formulate an action plan and, in some cases, can access subsidised business capability services. Through the RBP, TRC can support you in both business recovery and growth.

NEW ZEALAND MANAGEMENT CAPABILITY
DEVELOPMENT VOUCHER FUND

TRC offers services that are registered with the Management Capability Development Voucher Fund.

Find out more by visiting www.regionalbusinesspartners.co.nz

Optimising your visitor experience — 1 day workshop

TRC Tourism will assign an experienced member of the TRC team to visit and meet face to face with representatives of your tourism business for a day. Starting with a site visit we will move into a facilitated session where TRC will lead participants through a review of the business to identify the current challenges and potential opportunities, assess the business model, product portfolio, target markets and sales and marketing approach.

The session will conclude with a co-designed list of recommended priority areas
to address and a practical action plan for the business owners/managers to implement. This will be summarised in a report of observations, recommendations and actions one week after the visit.

Client time commitment: 1 day plus provision of pre-reading for consultant before visit

Cost: $4,800 plus GST plus travel at cost, includes preparation and travel time, 1 day workshop and post visit report.

Adapt your tourism business to respond to COVID-19

This global pandemic has taught us that tourism businesses must be resilient and able to adapt to changes in visitor flows, volume and expectations. Now is the time to review your business capability and visitor experience portfolio.

TRC Tourism has a team of experienced and respected tourism professionals situated across New Zealand who have worked at all levels of the sector and have practical knowledge to share with tourism businesses.

TRC can provide tourism business mentoring and coaching to assist in repositioning your business and reviewing and adapting your visitor experience delivery to meet the demands of future visitors.

The process will begin with a site visit and meeting face to face to discuss operating environment, challenges and opportunities. We will validate current customer demand and identify target markets and future opportunity in context of your region and experience offering. We will review your current visitor experience portfolio and recommend ways to adapt marketing, sales and experience delivery and improve processes. We will identify and recommend programs, potential partnerships and collaborative activity that will help future proof the business. TRC can also provide guidance on what is required to successfully achieve or enhance Qualmark accreditation if required.

TRC will spend one day on site with you. This will be followed up by a tailored, actionable and prioritised plan for the business to implement (delivered one week after the visit), guided by ongoing remote support and/or follow up visit to provide a sounding board, accountability and mentoring for business owners and/or management.

TRC will discuss with the business the objectives and outcomes of the support required and assign support that will meet the brief. The support package would be tailored to meet this need.

Cost: $1,600 plus GST per day plus travel expenses at cost

COVID-19 BUSINESS ADVISORY FUND

TRC offers services that are registered with the COVID-19 Business Advisory Fund.

Find out more by visiting www.regionalbusinesspartners.co.nz

 

Adapt your tourism business to respond to COVID-19

This global pandemic has taught us that tourism businesses must be resilient and able to adapt to changes in visitor flows, volume and expectations.

Now is the time to review your business and visitor experience portfolio to respond to the immediate challenge and set yourself up for a more resilient future.

TRC can work with you to provide practical advice to assist you in repositioning your business to maximise the domestic opportunity and refine your visitor experience delivery to meet the demands of future visitors.

TRC Tourism has a team of experienced and respected tourism professionals situated across New Zealand who have worked at all levels of the sector and have practical knowledge to share with tourism businesses.

We recommend this process begin with a site visit and meeting face to face to discuss operating environment, challenges and opportunities. We will validate current customer demand and identify target markets and future opportunity in context of your region and experience offering. We will review your current visitor experience portfolio and recommend ways to adapt marketing, sales and experience delivery and improve processes. We will identify and recommend programmes, potential partnerships and collaborative activity that will help future proof the business.

TRC will spend time on-site with you. This will be followed up by a tailored, actionable and prioritised plan for the business to implement, guided by ongoing remote support and/or follow up visit to provide a sounding board, accountability and mentoring for business owners and/or management.

TRC will discuss with the business the objectives and outcomes of the support required and assign support that will meet the brief. The support package would be tailored to meet this need.

Cost: $200 plus GST per hour plus travel expenses at cost.

TOURISM PLANNING SERVICES

TOURISM PLANNING

Sustainable destination planning

Experience and product development

Feasibility studies and business planning

Indigenous tourism planning

TESTIMONIALS

Gippsland Destination Management Plan

Janet and the TRC team did a great job with the Gippsland Destination Management Plan and I would recommend them to any regional tourism organisation.

Terry Robinson | CEO | Destination Gippsland

Kokoda Track Maintenance Program and Operations Manual 

The TRC team mobilised rapidly to PNG to assess and repair Kokoda Track bridges severely damaged in the very heavy wet season of last year being choppered into the remote rugged terrain of the Track. Working in very well with The Kokoda Track ity Rangers, Kokoda Initiative and local communities their efforts and skill contributed greatly to the Kokoda Track being ready for the 2019 trekking season. Remote communities also benefited from being reconnected across the often treacherous river crossings. TRC also helped build the capacities of The Kokoda Track ity Rangers and local communities to explore ways for future sustainable bridge building and general track maintenance works. The resultant Track Operations Manual produced by TRC is expected to be a valuable guide for future Kokoda Track works.

Damien Mate | Senior Program Manager | Kokoda Initiative Partnership

Queenstown Trails for the future 2015-2025

From the outset the TRC team were responsive, intelligent, forward thinking and always available. The Queenstown Trails Trust worked with the TRC team in 2015 to craft a 10 Year Strategic Plan. The nature of our business involves very important stakeholders, great vision and many face to face meetings to form our plan. . The result of this partnership being a very robust and well thought out plan that we are proud to utilise to assist us in setting the future path of the Queenstown Trails Trust. Interestingly – TRC also formulated the original Trails Trust plan way back in 2004 – it was great to have the opportunity of working with TRC again as they truly understand our business.

Mandy Kennedy | CEO | Queenstown Trails Trust (New Zealand)

Brook Waimarama Sanctuary Visitor Experience Strategy

TRC delivered a quality Visitor Experience Strategy for our organisation in a short timeframe. They took a practical approach that included gaining insight from the project’s key stakeholders and tied together the various elements of the project’s vision into a cohesive, actionable strategy.

Hudson Dodd | General Manager | Brook Waimarama Sanctuary Trust

Baw Baw Destination Action Plan, Marketing Plan & Recreational Vehicle and Tourism Signage Plan

TRC’s expertise in developing successful strategies regarding visitor economies and regional tourism proved extremely helpful to Baw Baw Shire Council when it sought guidance in enhancing its own Tourism Marketing Strategy, as well as in creating detailed action plans for three hero destinations across the Shire.

Mark Kestigian | Executive Manager Communications & Economic Development | Baw Baw Shire Council

Destination Management Plan for Destination Southern NSW

TRC prepared and finalised our Regional Destination Management Plan on time and on budget. TRC provided great professional advice throughout the project – they also took on board the view and guidance we gave. From the outset we wanted a strong partnership with our contractor and that is exactly what we got from TRC – beginning to end.

General Manager | Destination Southern NSW

Wellington Regional Trails Framework

In 2017 TRC worked with land managers and stakeholders from around the Wellington Region to develop the Wellington Regional Trails Framework. TRC’s destination management expertise, experience and professional approach was critical to the success of this ambitious project, that has seen 11 different agencies align their approaches and come together to move Wellington from an ‘under the radar’ network of tracks to a world class trails destination for residents and visitors alike.

Sarah Murray | Community Partnerships Manager | Parks, Sport and Recreation | Wellington City Council

Concept Plan for Adventure Cycling in the Tjoritja/West MacDonnell National Park

TRC Tourism’s Concept Plan for Adventure Cycling in the Tjoritja/West MacDonnell National Park exceeded expectations. The case it presents for a new, nationally significant tourism product is so compelling it has attracted immediate government investment and presents exciting opportunities for private investors and Aboriginal Traditional Owners.

Mac Moyses | Director Planning | NT Parks and Wildlife Commission

Hamilton and Waikato Tourism Opportunities Plan

During 2016, the TRC team worked with Hamilton & Waikato Tourism and regional stakeholders to develop a comprehensive Tourism Opportunities Plan to identify opportunities for new and improved visitor experiences that had the greatest potential to drive growth. The TRC team brought significant experience in destination management and planning and a fresh perspective to the project. They were excellent to work with, engaged effectively with stakeholders and applied critical insights and analysis to complex issues.

Kiri Goulter

Tourism Infrastructure Audit for Northern Tasmania

Tourism Northern Tasmania set out to define the private and public sector investment needed to sustain intelligent growth in the visitor economy for the region. TRC and their associates provided the well-rounded analysis, consultation and reporting that resulted in a clear vision of what to develop, where across Northern Tasmania. Less than six months from endorsing the final work and we are already seeing significant progress on three key infrastructure projects as well as active interest from private sector investors to take on opportunities profiled in work.

Chris Griffin | CEO | Tourism Northern Tasmania

Mulligans Flat Woodland Sanctuary Concept and Interpretation Plan

I really appreciated the TRC Team’s professional and honest opinions in the final report and the thorough and thoughtful approach with our stakeholders.

Jasmine Foxlee | Manager Community and Visitor Programs (Acting) | Parks and Conservation Service (PCS) | Environment and Planning Directorate

Coastal Pacific Trail Feasibility Assessment

With the November 2016 Kaikoura Earthquake, a potential opportunity was raised to develop a cycle trail from Picton to Kaikoura. TRC were engaged to perform an initial feasibility investigation. TRC were very professional and were able to provide independent guidance in their report on how governance structures should be set up should the project proceed, with likely jobs generated for the region. They delivered on time and to budget.

Richard Coningham | Manager Assets and Services | Marlborough District Council

Visitor Experience Strategy for Tidbinbilla Nature Reserve

In engaging TRC Tourism the ACT Parks & Conservation Service was seeking to develop a holistic Visitor Experience Strategy for Tidbinbilla Nature Reserve. As an iconic destination Tidbinbilla is ideally positioned to leverage from the emerging nature based tourism appetite for authentic experiences in a natural setting. Working with all stakeholders in a collaborative, intuitive manner TRC Tourism delivered a high quality outcome. A strategic blue print for the future.

Brett McNamara | Regional Manager | Tidbinbilla Nature Reserve, Namadgi National Park

New Zealand National Wetlands Trust Feasibility Study

Being a nationally significant project that will rely on tourist visits for its long-term financial sustainability, it’s crucial we get the best advice from professionals in the industry. TRC was our first port of call for a reality check on the feasibility of our proposal.

Karen Denyer | Executive Officer | National Wetland Trust

PROJECT HIGHLIGHTS

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Get in touch, we look forward to discussing your challenge.

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