JUSTIFYING AND GAINING
‘BUY-IN’ TO IMPLEMENT

YOUR TOURISM PLAN

FEASIBILITY STUDIES AND BUSINESS PLANNING

We recognise the important role comprehensive studies and research play towards effective long term destination planning. Our past research projects have successfully enabled justified decision-making for many of our clients, resulting in buy-in, commitment, investment and implementation, delivering multiple benefits for people and places.

Behind most sustainable tourism developments lies a sound feasibility study and a solid business case. TRC is recognised for innovation in identifying new products that will be attractive for a destination whether they be tours, trails, accommodation, visitor facilities, services and transport. We also help clients improve their business, products and services. TRC is frequently asked to provide professional independent advice on a project’s viability. We have a proven reputation for robust feasibility studies tailored to clients’ needs and offering practical advice for achieving goals and investment. The feasibility studies conducted by TRC range from large-scale projects through to small business ventures. Our recommendations will be based on comprehensive and robust details to help you make the most informed and best possible decision.

WHAT WE DELIVER

TRC can provide the expertise needed to comprehensively assess the feasibility of your tourism proposal. This includes:

Analyse existing visitation, visitor demographics and trends. Understand priority regional target markets and assess against the tourism proposal

How does your tourism proposal align with and deliver on local, regional and national priorities and commitments? Strategic alignment particularly with Government priorities and commitments can support justification, ‘buy-in’ and investment in the proposal

 A review of relevant case studies and evaluation of similar experiences or products similar to your proposal.

Seeking input from relevant stakeholders on your proposal, whether it is supported or not and any benefits or issues the proposal may create.

Financial analysis and projections, economic impact assessment, cost benefit analysis and return on investment.

Project feasibility is also about ensuring long term benefits for people and places. It’s important to first consider and measure social and environmental impacts of proposals, both positive and negative. Tourism for good is about achieving positive and mutually beneficial outcomes, that does not harm the human or natural world, and if anything, makes it better.

Risks are anything that may impact the success of your project proposal. These may be revealed during a social and environmental impact assessment, may relate to existing legislative or policy restrictions, land tenure, financial situation, capacity, governance and management, ownership, conflicting relationships and viewpoints. Risks enable us to lay all concerns and considerations on the table, so we can determine together through strategic planning, if the risk can be reduced, mitigated or removed completely.

Should the feasibility study return a favourable result, TRC can develop a Business Case and Business Plan to commit to project ownership and delivery and seek funding support.

A complementary component to a Feasibility Study or Business Case, the investment prospectus can be the attractive summarised brochure highlighting priority projects, benefits and funding requirements.

WHAT’S IN IT FOR YOU?

  • By providing a strategic approach to feasibility by identifying key internal and external environmental forces, and providing guidance on strategies to best meet challenges and opportunities.

  • Ensure a better ROI by pin-pointing those areas of investment likely to make a positive impact in meeting your strategic goals.

  • Attract more visitors and increase yield by providing global best practice tourism experiences and services that meet the changing needs of your digitally savvy visitors.

  • Secure funding by developing a business case that clearly highlights the health, economic and social benefits of proposed tourism developments and projects.

TOURISM PLANNING SERVICES

TOURISM PLANNING

Sustainable destination planning

Product and experience development

Feasibility studies and business planning

Indigenous tourism planning

TESTIMONIALS

Gippsland Destination Management Plan

Janet and the TRC team did a great job with the Gippsland Destination Management Plan and I would recommend them to any regional tourism organisation.

Terry Robinson | CEO | Destination Gippsland

Kokoda Track Maintenance Program and Operations Manual 

The TRC team mobilised rapidly to PNG to assess and repair Kokoda Track bridges severely damaged in the very heavy wet season of last year being choppered into the remote rugged terrain of the Track. Working in very well with The Kokoda Track ity Rangers, Kokoda Initiative and local communities their efforts and skill contributed greatly to the Kokoda Track being ready for the 2019 trekking season. Remote communities also benefited from being reconnected across the often treacherous river crossings. TRC also helped build the capacities of The Kokoda Track ity Rangers and local communities to explore ways for future sustainable bridge building and general track maintenance works. The resultant Track Operations Manual produced by TRC is expected to be a valuable guide for future Kokoda Track works.

Damien Mate | Senior Program Manager | Kokoda Initiative Partnership

Queenstown Trails for the future 2015-2025

From the outset the TRC team were responsive, intelligent, forward thinking and always available. The Queenstown Trails Trust worked with the TRC team in 2015 to craft a 10 Year Strategic Plan. The nature of our business involves very important stakeholders, great vision and many face to face meetings to form our plan. . The result of this partnership being a very robust and well thought out plan that we are proud to utilise to assist us in setting the future path of the Queenstown Trails Trust. Interestingly – TRC also formulated the original Trails Trust plan way back in 2004 – it was great to have the opportunity of working with TRC again as they truly understand our business.

Mandy Kennedy | CEO | Queenstown Trails Trust (New Zealand)

Brook Waimarama Sanctuary Visitor Experience Strategy

TRC delivered a quality Visitor Experience Strategy for our organisation in a short timeframe. They took a practical approach that included gaining insight from the project’s key stakeholders and tied together the various elements of the project’s vision into a cohesive, actionable strategy.

Hudson Dodd | General Manager | Brook Waimarama Sanctuary Trust

Baw Baw Destination Action Plan, Marketing Plan & Recreational Vehicle and Tourism Signage Plan

TRC’s expertise in developing successful strategies regarding visitor economies and regional tourism proved extremely helpful to Baw Baw Shire Council when it sought guidance in enhancing its own Tourism Marketing Strategy, as well as in creating detailed action plans for three hero destinations across the Shire.

Mark Kestigian | Executive Manager Communications & Economic Development | Baw Baw Shire Council

Destination Management Plan for Destination Southern NSW

TRC prepared and finalised our Regional Destination Management Plan on time and on budget. TRC provided great professional advice throughout the project – they also took on board the view and guidance we gave. From the outset we wanted a strong partnership with our contractor and that is exactly what we got from TRC – beginning to end.

General Manager | Destination Southern NSW

Wellington Regional Trails Framework

In 2017 TRC worked with land managers and stakeholders from around the Wellington Region to develop the Wellington Regional Trails Framework. TRC’s destination management expertise, experience and professional approach was critical to the success of this ambitious project, that has seen 11 different agencies align their approaches and come together to move Wellington from an ‘under the radar’ network of tracks to a world class trails destination for residents and visitors alike.

Sarah Murray | Community Partnerships Manager | Parks, Sport and Recreation | Wellington City Council

Concept Plan for Adventure Cycling in the Tjoritja/West MacDonnell National Park

TRC Tourism’s Concept Plan for Adventure Cycling in the Tjoritja/West MacDonnell National Park exceeded expectations. The case it presents for a new, nationally significant tourism product is so compelling it has attracted immediate government investment and presents exciting opportunities for private investors and Aboriginal Traditional Owners.

Mac Moyses | Director Planning | NT Parks and Wildlife Commission

Hamilton and Waikato Tourism Opportunities Plan

During 2016, the TRC team worked with Hamilton & Waikato Tourism and regional stakeholders to develop a comprehensive Tourism Opportunities Plan to identify opportunities for new and improved visitor experiences that had the greatest potential to drive growth. The TRC team brought significant experience in destination management and planning and a fresh perspective to the project. They were excellent to work with, engaged effectively with stakeholders and applied critical insights and analysis to complex issues.

Kiri Goulter

Tourism Infrastructure Audit for Northern Tasmania

Tourism Northern Tasmania set out to define the private and public sector investment needed to sustain intelligent growth in the visitor economy for the region. TRC and their associates provided the well-rounded analysis, consultation and reporting that resulted in a clear vision of what to develop, where across Northern Tasmania. Less than six months from endorsing the final work and we are already seeing significant progress on three key infrastructure projects as well as active interest from private sector investors to take on opportunities profiled in work.

Chris Griffin | CEO | Tourism Northern Tasmania

Mulligans Flat Woodland Sanctuary Concept and Interpretation Plan

I really appreciated the TRC Team’s professional and honest opinions in the final report and the thorough and thoughtful approach with our stakeholders.

Jasmine Foxlee | Manager Community and Visitor Programs (Acting) | Parks and Conservation Service (PCS) | Environment and Planning Directorate

Coastal Pacific Trail Feasibility Assessment

With the November 2016 Kaikoura Earthquake, a potential opportunity was raised to develop a cycle trail from Picton to Kaikoura. TRC were engaged to perform an initial feasibility investigation. TRC were very professional and were able to provide independent guidance in their report on how governance structures should be set up should the project proceed, with likely jobs generated for the region. They delivered on time and to budget.

Richard Coningham | Manager Assets and Services | Marlborough District Council

Visitor Experience Strategy for Tidbinbilla Nature Reserve

In engaging TRC Tourism the ACT Parks & Conservation Service was seeking to develop a holistic Visitor Experience Strategy for Tidbinbilla Nature Reserve. As an iconic destination Tidbinbilla is ideally positioned to leverage from the emerging nature based tourism appetite for authentic experiences in a natural setting. Working with all stakeholders in a collaborative, intuitive manner TRC Tourism delivered a high quality outcome. A strategic blue print for the future.

Brett McNamara | Regional Manager | Tidbinbilla Nature Reserve, Namadgi National Park

New Zealand National Wetlands Trust Feasibility Study

Being a nationally significant project that will rely on tourist visits for its long-term financial sustainability, it’s crucial we get the best advice from professionals in the industry. TRC was our first port of call for a reality check on the feasibility of our proposal.

Karen Denyer | Executive Officer | National Wetland Trust

PROJECT HIGHLIGHTS

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